Michael Laing, our owner, is a qualified gemmologist (F.G.A.) and personally selects the most "vivacious" diamonds.
They must be cut with utmost skill and precision which give such brilliance that they burst with colour and "fire".

He may only select 1 diamond from 100 single diamonds of the same size and general quality. That is why we have the trademark

Most people are unaware that the quality of cut releases the life in the diamond and can add up to 50% of the value. Consider ...... You can get 2 light bulbs of the same size but one is only 60 watt and the other is a much brighter 100 watt. We only select the better cut diamonds - you will see the difference.

That is why we'll take our diamonds back at any time through our unique scheme.